friend magazine

Your fun, city wise, friend who is really good at breaking it down for you. They love to travel to exciting places, introduce you to fresh ideas and expose you to different cultures.

TIMEFRAME

ROLES

TOOLS

11 weeks
Art Direction, Layout, Content Strategy
InDesign, Photoshop, Illustrator

shoppable content

The magazine is split into three sections, with design systems in place for each. The front of the book, the features section, with in depth interviews and stories and the back for fashion editorial. Each of these sections is directly shoppable either on friend-mag.com or through affiliated links.

why we matter

Friend magazine is dedicated to diversity, we believe it makes us better, stronger and more successful. Diversity in the imagery and stories in magazines matters because they are a representation of what society deems as beautiful.

our readers

Collectively these readers are all living between two cultures, their culture of origin and the culture of residence. They are all creative working professionals living in cities around the globe. They appreciate connection, life expanding adventures and new information about the culture around them.

kamaria

Cobble Hill BK, lawyer

Doesn’t have a lot of free time. Wants to stay current  and is looking for some inspiration.
Favorite part of friend mag: The fashion stories with trends that she might adopt. 

agnes

Seattle WA, fashion designer

Originally from Stockholm, Sweden Is trying to figure out how to make friends in her new city.
Favorite part of friend mag: The travel stories for the inspo and the products page.

ryo

Tokyo, hair stylist

Travels a lot as a celebrity hair stylist, mostly for musicians. Hopes to never own a car.
Favorite part of friend mag: His hair story and the story about platonic friends getting married.