How to create a wine subscription service for people who are overwhelmed and intimidated by the prospect of choosing a bottle of wine?
Can we create an engaging and fun way to purchase wine for people that don't know anything about wine?
Create a brand built on non-comformity. Build a strong community where drinking wine is just another way to break with the status quo.
Make the online buying experience easy and entertaining.
Center the brand around a founder, an ex musician from Seattle, who in his travels discovered and learned everything about wine.
This solves for relatability, tone of voice and aesthetics. With this founder at the center everything came into clear focus.
With our onboarding questionnaire we find out about our customers preferences in taste. We offer suggestions based on the answers to local centric questions such as " Do you prefer Jazz Alley or The Crocodile?"
For the unboxing process we included a magazine to surprise and delight the customer.
The magazine creates a sense of community and redefines what a wine drinker is like.